Purchasing Habits Essay Example | Topics and Well Written Essays - 2000 words

Purchasing Habits - Essay ExampleThe next stage determining the consumers purchasing behaviour is the actual situation of the consumer which either puts him/her in a position to acquire certain products which are dependent on social, economical or technological positions. Factors under this group include the following factors. (Kennedy 2007)Natural- this determines whether the actual nature of the individual has an effect on his/her wasting disease. For example, a vegetarian would not be interested in the bribe of meat even if all the other factors are in favour of the purchase. (Kennedy 2007)Cultural- the culture of a place either encourages consumption of certain products or bans consumption of certain goods. This has an effect on the geting behaviour of these individuals as it determines what they go for in the market. (Kennedy 2007)Technological- the technological environment also has considerable effects on what individuals buy or do not buy. This is because people may eith er want to remain with their ancient technology or would want to go for new technology. This exit influence what individuals actually go for at particular times and periods. (Kennedy 2007)The next tire in a consumers buying behaviour results from the consumer himself and includes those characteristics inherent to him/her. These include individuals attitudes, familiarity about the goods, the lifestyle of the particular consumer, personality, perceptions and motivation (Kennedy 2007).Having looked at the environmental and individual characteristics that determine consumer buying behaviour, it is now time to examine the actual buying do by which I defined in terms of stages. This stage defines the consumers buying decision process and is a six stage process. These includeStep one-Problem recognitionThis is the firstborn step in actual determination of a need by the consumer. A consumer will first have to recognize what he/she needs and is absent this, leads to ones awareness that h e/she need to acquire a particular good. The recognition of what really one needs is the starting point of the consumers buying behaviour. From sitehttp//www.udel.edu/alex/chapt6.htmlStep Two-Information searchThis involves the search for information on the goods that the consumer may need. The consumer may acquire this information from several sources which include friends or the product manufacturers. The product manufacturers make this information ready(prenominal) through their advertising, or product promotion campaigns. This is readily available if the consumer has the required media. Information is also available through friends or relatives. The information