What Strategies Should McDonald's Pursue in 2011-2013 Essay

What Strategies Should McDonalds Pursue in 2011-2013 - Essay ExampleThus, the strategic management within an organization revolves around conducting an analysis, decision making on an appropriate course of action and finally taking the action. Analysis of strategic management entails the critical evaluation of internal as well as the external environments within which the firm operates. Along these lines, an organization analyzes her missions, visions, goals and objectives as against the other players within the industry. Among these decisions that the organization must make is with what other firms do they compete and done what ways should the competition be? Finally, actions are taken with the aim, of realizing the set goals and meeting the decisions made after the analysis (Dess, Gregory, Lumpkin and Marilyn, 2005, 1) The McDonalds (MCD) is a trade logo for a group of fast food and burger restaurants she works like Burger King Holdings. The McDonalds are seen to be the dominant players within this industry with the widest coverage of the world. According to past reports, the high society has set an ever rising performance in the last nine years with her key operational pillars being founded on people customers and employees), price, products, promotion and impersonate. Their primal operation strategy has been plan to win all through. The annual report on investors for the year 2010 reveals a fabulous performance of the company despite the many an(prenominal) challenges she faced just like all other firms and especially those in a like industry of the fast foods. By managing deeper insights for customers and proper alignment of worry strategies, the CEO says that a 5% rise in comparable sales was realized, 9% emergence in operating income and the companys overall commercialize share around the globe increased. By upholding proper prioritization for the relevance of the firms brand and focusing sharply on the customers, the firm managed to keep on top in the year. However, as the CEO puts it, it was the same focus that was to be employed for the following year, 2011. The basic working formula for the firm has been building on and holding onto the basics while at the same time modernize and differentiate their brand. As for the service delivery, the brand was committed to further her excellency by adopting onto favorable technologies, invest in training and adoption of other service enhancement mechanisms that are all aimed at maintaining or improving her performance in the year 2011. Repackaging as part of product differentiation and promotion was to be adopted more so through restaurant re-imaging (McDonalds Corporation, 2010, 1-3). In a more like manner, the year 2011 saw a fantastic performance of the corporation. The CEO records a 5.6% comparable sales rise a 10% growth in operating income and an increase in the corporations overall market share margin. All these are attributable to the proper forecasts made and policies put in place in the previous year, followed by the right decisions and the correct actions. This therefore has revealed a strong strategic management planning of the corporation over the year 2011. at that place was even deeper commitment to modernizing the operations of the corporation even further than the previous years with even more innovations on customer oriented products. 2012 was no lesser as the comparable margin in sales shot up by 3.1% while 4% was the income increase. The year marked a continuation of inventions and innovations where sunrise(prenominal) menus came into place and the focused decision to become modernized taking shape. In a bid to reach more markets, the report also reveals great strides that find been taken to exploit new markets, especially within even the emerging economies. The